+40% sales
Custom E-commerce: +40% sales in six months
CTO / Growth Engineering•Confidential (Retail)•2019
A fast storefront, tuned checkout, and CRO testing loop delivering compounding revenue gains.
Technology Stack
ReactNode.jsPostgreSQLGTM/GA
Key Outcomes
- •+40% uplift in six months (resume claim)
- •Faster pages, fewer cart abandons
Context
The store plateaued; speed and funnel friction hurt conversions.
Approach
- Perf: critical CSS, image strategy, edge caching.
- CRO: hypothesis backlog, A/B tests on PDP, cart, checkout.
- Trust: reviews, guarantees, and clear delivery/returns.
Results
- +40% sales; lower bounce; higher checkout completion.
CTA
Want the exact CRO backlog template we used? Book a 30-min call.
Source: